What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora

Episode 6 September 07, 2021 00:30:09
What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora
What If? So What?
What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora
/

Show Notes

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media.

 

Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic.

 

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Other Episodes

Episode 1

January 13, 2021 00:18:46
Episode Cover

What if Everything Really Is Digital?

In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport. Resources mentioned in the episode: Being Digital by Nicholas Negroponte Simon Sinek’s Golden Circle TED Talk The Coen Brothers’ film The Big Lebowski Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 5

August 24, 2021 00:30:22
Episode Cover

What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.  ...

Listen

Episode 4

August 10, 2021 00:29:20
Episode Cover

What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen