What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

Episode 4 August 10, 2021 00:29:20
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
What If? So What?
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
/

Show Notes

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.

Connect with Lisa Bowman, CMO at Marketing Mojo.

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Other Episodes

Episode 7

January 27, 2021 00:42:12
Episode Cover

What if Data Has Become the Customer Experience? An Interview with Arvind Murali

Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Listen to the Intelligent Data podcast. Connect with host Arvind Murali, Data Chief Strategist for Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 3

January 27, 2021 00:30:22
Episode Cover

What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge

The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will always remain the same, and how to be better prepared when the market shifts overnight.   Connect with Eric Enge, Principal at Perficient on Twitter or LinkedIn Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 1

June 29, 2021 00:21:35
Episode Cover

What if Execution Really Is Strategy?

Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. ...

Listen