What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

Episode 4 August 10, 2021 00:29:20
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
What If? So What?
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman
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Show Notes

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer.

Connect with Lisa Bowman, CMO at Marketing Mojo.

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

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