What If You Could Speak Marketing and IT? An Interview With Robert Nelms

Episode 3 July 27, 2021 00:33:12
What If You Could Speak Marketing and IT? An Interview With Robert Nelms
What If? So What?
What If You Could Speak Marketing and IT? An Interview With Robert Nelms
/

Show Notes

In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership.

Connect with Robert Nelms, Head of Digital at Assurant.

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Other Episodes

Episode 2

January 27, 2021 00:39:20
Episode Cover

What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?" Resources mentioned in the episode: Industrial Designer Raymond Lowey The Culture Code by Daniel Coyle Sprint by Jake Knapp WeatherTech Connect with Chris Bernard Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 1

January 13, 2021 00:18:46
Episode Cover

What if Everything Really Is Digital?

In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport. Resources mentioned in the episode: Being Digital by Nicholas Negroponte Simon Sinek’s Golden Circle TED Talk The Coen Brothers’ film The Big Lebowski Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 1

November 16, 2021 00:30:48
Episode Cover

What If Innovation Was Easy?

In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.  ...

Listen