What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard

Episode 2 November 30, 2021 00:53:22
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
What If? So What?
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard
/

Show Notes

In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful.

Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.

Other Episodes

Episode 2

January 27, 2021 00:39:20
Episode Cover

What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?" Resources mentioned in the episode: Industrial Designer Raymond Lowey The Culture Code by Daniel Coyle Sprint by Jake Knapp WeatherTech Connect with Chris Bernard Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen

Episode 0

December 23, 2020 00:00:26
Episode Cover

Introducing What If? So What?, a Podcast from Perficient

Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?” In this sneak peek trailer, Jim explains what’s in store for you in Season 1. The first episodes are coming this month. Subscribe to What If? So What? on Apple, Google, Spotify, Amazon, or wherever you listen to podcasts.  ...

Listen

Episode 3

July 27, 2021 00:33:12
Episode Cover

What If You Could Speak Marketing and IT? An Interview With Robert Nelms

In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

Listen