In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today.
Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems
Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.
In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport. Resources mentioned in the episode: Being Digital by Nicholas Negroponte Simon Sinek’s Golden Circle TED Talk The Coen Brothers’ film The Big Lebowski Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...
In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...
In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment. Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...
