What If? So What?

What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

What If? So What?
What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard
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No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the design. Jim interviews Chris Bernard, VP of User Experience and Design at CDK Global and asks "What would happen if we convinced the CEO to embrace design?"

Resources mentioned in the episode:

Connect with Chris Bernard

Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.


Brought to you by Perficient, Inc. of What If? So What?