What If? So What?

What If So What? is the podcast where we discover what’s possible with digital and figure out how t ... more

Latest Episodes

2

November 30, 2021 00:53:22
What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard

What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard

In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product and Customer Marketing at Optimizely Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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1

November 16, 2021 00:30:48
What If Innovation Was Easy?

What If Innovation Was Easy?

In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.  ...

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9

November 02, 2021 00:27:55
What If Strategy Is Really in the Execution?

What If Strategy Is Really in the Execution?

In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape.   Season 2 episodes referenced: · What if You Could Speak Marketing and IT? An Interview with Robert Nelms. · What if You Never Had to Go to Your Doctor's Office Again? An Interview with Tom Swanson. · What If You Could Reinvent Retail...Again? An Interview with John Gregory. · What if You Could Innovate On Demand An Interview with Andy Hunt.   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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8

October 05, 2021 00:44:04
Episode Cover

What If You Could Reinvent Retail... Again? An Interview With John Gregory

In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption.   Connect with John Gregory, Global Head of Industry - Retail at Spotify.   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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7

September 21, 2021 00:33:01
What If You Could Meet Your (Clothes) Maker? An Interview With Shawn Reynolds

What If You Could Meet Your (Clothes) Maker? An Interview With Shawn Reynolds

In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency.   Read Shawn’s recent content on the steps companies can take to prepare for the next big supply chain disruption: Supply Chain Sustainability: 3 Pillars for the Future of Business Traceability, Sustainability, & ESG: Why Supply Chains Need Transparency & Authenticity Your Supply Chain Deserves More than ERP Collaborative Intelligence: A Supply Chain Imperative That ERP Systems Cannot Fulfill   Connect with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at Logility,   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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6

September 07, 2021 00:30:09
What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora

What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora

In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media.   Connect with Kelsey Flora, former Director of Marketing and Engagement at National Geographic.   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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