What If? So What?

--- Perficient, Inc. ---

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

Brought to you by Perficient, Inc. of What If? So What?

Latest Episodes…

  1. What If Everything You Need to Market a Product Came from Customers? An Interview With Mike Bernard

    In this episode, Kim talks with Mike Bernard, Vice President of Product & Customer Marketing at Optimizely, about how you bring products to market in today’s digital space and what kind of team you need to be successful. Connect with Mike Bernard, Vice President of Product ...


  2. What If Innovation Was Easy?

    In this episode, Jim and Kim kick off Season 3 of the podcast with a closer look at innovation, including what characterizes innovation, how to measure the business value, and how to become an expert innovator. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and  ...


  3. What If Strategy Is Really in the Execution?

    In this episode, Jim and Kim look back on Season 2 of the podcast and recall the moments where our guests helped call out what strategy really is what it takes to execute in today’s digital landscape.   Season 2 episodes referenced: · What if You Could Speak Marketing and IT? ...


  4. What If You Could Reinvent Retail... Again? An Interview With John Gregory

    In this episode, Kim talks with John Gregory, Global Head of Industry - Retail at Spotify, about how traditional retailers can get unstuck and how the key to staying ahead is a lot more than digital adoption.   Connect with John Gregory, Global Head of Industry - ...


  5. What If You Could Meet Your (Clothes) Maker? An Interview With Shawn Reynolds

    In this episode, Kim talks with Shawn Reynolds, Chief Marketing Officer and Executive Vice President at AI software company Logility, about what it takes to have a modern supply chain operation and what the new customer-driven mandates are when it comes to supply chain transparency.   Read Shawn’s ...