In this episode, Jim and Kim look back on season three of the podcast and some of the exceptional guests they had the opportunity to interview. They dive into the topic of innovation including why it’s important and why getting back to basics is fundamental.  You’ll hear clips from: Entrepreneur and star of TV’s “Shark Tank,” Mark Cuban, on why getting the fundamentals of innovation right is so important. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-20-what-if-mark-cuban-joined-our-podcast  Google's Chief Measurement Strategist, Neil Hoyne, on changing the objectives you're tracking with the data you already have. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-23-what-if-you-could-measure-everything-that-matters-an-interview-with-neil-hoyne  Microsoft’s Senior Director of Employee Experience, Chris Echelmeier, on how better employee experience leads to better customer experience. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-22-what-if-you-could-make-employee-experience-part-of-your-customer-experience  Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” on the death of the brief and what fuels innovation today. https://www.perficient.com/insights/podcasts/what-if-so-what/episode-21-what-if-the-key-to-digital-success-is-getting-back-to-basics  We'd love to hear your feedback on a topic or “white noise” word you'd like for us to cover. To send your suggestions, email [email protected]  Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

In this episode, Jim talks with Neil Hoyne, Googles’ Chief Measurement Strategist, about his new book, Converted: The Data-Driven Way to Win Customers’ Hearts. Neal offers excellent advice about simplicity, a lean approach to measurement, what to do with the data you already have, and knowing your customer.   Connect with Neil Hoyne, Chief Measurement Strategist at Google, Senior Fellow at Wharton, Author at Penguin Random House   Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

In this episode, Kim talks with Chris Echelmeier, a Senior Director in the Microsoft Employee Experience practice where he focuses on driving culture change at the employee and the organization level and who has a unique perspective on what Employee Experience is, is not, and why it is becoming the top priority for business leaders today.    Connect with Chris Echelmeier, Senior Director Microsoft Employee Experience  Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

In this episode, Kim talks with Alan Hart, creator, and host of “Marketing Today with Alan Hart,” about why he thinks marketing teams need to be blown up, re-organized, and get back to basics to succeed in today’s environment.  Connect with Alan Hart, the creator, and host of “Marketing Today with Alan Hart,” a weekly podcast where he interviews leading global marketing professionals and business leaders.  Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient, and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

In our latest episode of the podcast, we're joined by a special guest – entrepreneur, Dallas Mavericks owner, and star of TV’s “Shark Tank”, Mark Cuban! Mark and our hosts, Jim and Kim, discuss his most memorable Shark Tank technology products, how to remain relevant to customers across generations, and why he’s excited to be working with Perficient to host AI bootcamps for underserved students. ...

In this episode, Jim talks with Matt Nolan, Sr. Director of Product Marketing, Decision Sciences at Pegasystems, about why Personalization is on everyone’s radar, how it has evolved, and what it means today.   Connect with Matthew Nolan Senior Director of Product Marketing, Decision Sciences at Pegasystems Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...