What If? So What?

--- Perficient, Inc. ---

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

Brought to you by Perficient, Inc. of What If? So What?

Latest Episodes…

  1. What if Every Brand Went Direct to Consumer? An Interview with Jon Bostock

    In a world where retail has changed and consumers remain at home, how do brands reimagine the task of getting products to customers? We interview Jon Bostock, best-selling author, innovator, co-founder and CEO of Truman's and learn how brands that innovate will win in a rapidly changing digital-first economy. Connect with ...

    01/27/2021

  2. What if You Could Do 5 Years of Digital Marketing in 6 Months? An Interview with Eric Enge

    The pandemic dramatically accelerated the evolution and maturity of digital marketing. As platforms, approaches, and channels have all shifted seemingly overnight, we have a new normal for changing your marketing strategy more rapidly than ever. Kim interviews Eric Enge, Principal at Perficient, to learn what has changed and what will ...

    01/27/2021

  3. What if I Convinced the CEO to Embrace Design? An Interview with Chris Bernard

    No one asked for the iPhone. Yet the experience of using it is as much of the design as the product itself. Design today goes far beyond the packaging and the product. How the consumer feels - whether good or bad - while buying and using a product is the ...

    01/27/2021

  4. What if Everything Really Is Digital?

    In an era where everything is considered "digital", we share our research on what makes something digital or not. We discuss examples of things that are definitely digital and some that aren’t quite the same – like whether or not bowling is a sport. Resources mentioned in the episode: Being Digital ...

    01/13/2021

  5. Introducing What If? So What?, a Podcast from Perficient

    Are you trying to figure out what digital means for your business? Then What If? So What? is the podcast for you. Join hosts Jim Hertzfeld, and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype ...

    12/23/2020