What If? So What?

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts ...more

Latest Episodes

5

August 24, 2021 00:30:22
What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson

What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson

In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient.  ...

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4

August 10, 2021 00:29:20
What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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3

July 27, 2021 00:33:12
What If You Could Speak Marketing and IT? An Interview With Robert Nelms

What If You Could Speak Marketing and IT? An Interview With Robert Nelms

In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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2

July 13, 2021 00:33:48
What if You Could Innovate On-Demand? An Interview With Andy Hunt

What if You Could Innovate On-Demand? An Interview With Andy Hunt

In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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1

June 29, 2021 00:21:35
What if Execution Really Is Strategy?

What if Execution Really Is Strategy?

Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. ...

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7

January 27, 2021 00:42:12
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What if Data Has Become the Customer Experience? An Interview with Arvind Murali

Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Listen to the Intelligent Data podcast. Connect with host Arvind Murali, Data Chief Strategist for Perficient. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of Digital Strategy at Perficient. ...

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