What If? So What?

--- Perficient, Inc. ---

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

Brought to you by Perficient, Inc. of What If? So What?

Latest Episodes…

  1. What If You Could Speak Marketing and IT? An Interview With Robert Nelms

    In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of ...


  2. What if You Could Innovate On-Demand? An Interview With Andy Hunt

    In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for ...


  3. What if Execution Really Is Strategy?

    Jim and Kim are back for Season 2! In this episode they share exciting things coming up in Season 2, discuss how strategy and execution are often misunderstood in digital and explain how to bring them together to move faster. ...


  4. What if Data Has Become the Customer Experience? An Interview with Arvind Murali

    Jim hosts a special crossover episode with Arvind Murali, Perficient’s Data Chief Strategist, and host of the Perficient podcast “Intelligent Data.” Jim and Arvind talk about digital and data and how they are shaping the customer experience today. Listen to the Intelligent Data podcast. Connect with host Arvind ...


  5. How Do We Keep the Robots Happy? An Interview on AI and CX with Christine Livingston

    Jim interviews Perficient’s Chief Strategist for Artificial Intelligence, Christine Livingston, about the state of artificial intelligence today and how organizations are using it to shape customer experiences. Resources mentioned in this episode: Movies & TV Shows: 2001 Space Odyssey, iRobot, Ex Machina, Star Wars, I. Artificial Intelligence, ...