What If? So What?

--- Perficient, Inc. ---

What If So What? is the podcast where we discover what’s possible with digital and figure out how to make it real in your business. Join hosts Jim Hertzfeld and Kim Williams-Czopek, part of Perficient’s Digital Strategy team, as we interview experts and veterans of digital transformation to put the hype and big ideas into perspective by asking “What if?”, “So What?”, and – most importantly - “Now What?”

Brought to you by Perficient, Inc. of What If? So What?

Latest Episodes…

  1. What if Your Personal and Professional Brand Could Be the Same? An Interview with Kelsey Flora

    In this episode, Kim talks with Kelsey Flora, former Director of Marketing and Engagement at National Geographic, about how to turn your biggest brand asset – your team members – into your biggest brand ambassadors by sharing work-related content on social media.   Connect with Kelsey Flora, former Director ...


  2. What if You Never Had to Go to Your Doctor's Office Again? An Interview With Tom Swanson

    In this episode, Jim talks with Tom Swanson, Head of Industry Strategy & Marketing for Health & Life Sciences at Adobe, about the future of telemedicine and what other industries can learn from what’s happening in the healthcare space. Connect with Tow Swanson, Head of Industry Strategy & Marketing for ...


  3. What If You Had to Lead Digital Natives as a Digital Immigrant? An Interview with Lisa Bowman

    In this episode, Kim talks with Lisa Bowman, Chief Mojo Officer of Marketing Mojo and past CMO of organizations like UPS, about how the CMO skill set has evolved and what it takes to be a modern marketer. Connect with Lisa Bowman, CMO at Marketing Mojo. Connect with our ...


  4. What If You Could Speak Marketing and IT? An Interview With Robert Nelms

    In this episode, Kim talks with Robert Nelms of Assurant about the importance of empathy when it comes to digital strategy and leadership. Connect with Robert Nelms, Head of Digital at Assurant. Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for Perficient and Kim Williams-Czopek, Director of ...


  5. What if You Could Innovate On-Demand? An Interview With Andy Hunt

    In this episode, Jim talks with Andy Hunt of The Hershey Company about innovation, and we learn how Andy and his team turn creative ideas into real-world solutions that deliver meaningful value. Connect with Andy Hunt, Manager, Digital Innovation Lab at The Hershey Company Connect with our hosts Jim Hertzfeld, Principal and Chief Strategist for ...